Site Hacking is a real issue. If you are not cautious your
business can suffer. A malware infected site is immediately punished by Google. You may have spent years in getting
the keywords positioning right but all can vanish overnight. No mercy. I have
noted down certain points that can help companies whose sites are hacked.
Check your website using a free malware scanner everyday! It does not
take a minute. We do it everyday using https://sitecheck.sucuri.net/results/intelligentq.co.in
If there are any malware detected then it will
show in the results and also the files that have been infected.
Take backups every week atleast, better if you
have automated backups set-up
Removing a malware is a tedious task for
experts. You never know which part of the code is infected. Therefore it is
better to immediately restore the site to the latest un-infected version. It is
not an option for large companies because they may have user and financial data
that is updated every minute.
Install the normal security features such as
SSL, Website Firewall and monitoring services
Go for a reputed hosting and not necessarily the
cheapest. The better ones have better security
Your developer should be an expert and know the
troubleshooting issues to handle such cases very well. Build a long-term
relationship with a great development team.
Incase the site is hacked, do not
get worried and follow the steps as given above. It will help the site to get
resurrected quickly. This works well for
a small to mid-sized company which has limited number of visitors. However, the
steps provided above will not be adequate for a large company. They will need a
quicker turn-around time of a few hours at max, whereas a smaller company may
just afford to have the site down for a couple of days at max.
Also, it needs to be noted that
there are different types of hacks’s that can be undertaken by hackers. Since,
I am not an expert in this domain I will not get into these. The points
discussed above are from a recent experience that a client of mine faced and we
were able to put the site right within 36 hours with our development partners. It was related to some malware code being
injected into the website. In this case the site lost all rankings by the time
the client realized the hack.
There are several signals that
your website may have been hacked. Starting from Google Chrome warning, hosting
company brining your site down, slower load time, unexpected messages like PHP
Deprecated, additional admin users created in the control panel, there are
multiple signals to know that the site has been hacked.
The financial costs of a hack
activity can be significant. It is more if it a B2C website that has regular
visitors buying products at quick intervals. However what is more long drawn is
the effect that a hack causes on your Google Ranking. If a hack is not quickly detected and starts
affecting your ranking then quarterly revenues can be affected. Incase of
larger companies the affect can be in millions.
Small business owners need to take
site security very seriously. If you are getting 2 leads a week from organic
marketing translating to 8-10 leads per month with a couple of good conversions
you stand to lose all of that. Therefore as a precautionary measure, keep a 3
track marketing system ongoing with organic, inorganic (paid) and mailing.
Therefore incase if there is a hack and you suffer rankings you still have
leads coming from mailing campaign and the paid campaigns.
Once you are done with cleaning
the hacked website, it is time to start work on the SEO aspects again to ensure
that the site regains its former position in the ranking. As it is getting a
ranking on Google takes a great deal of time and effort but when the same is
lost we need to put in double the effort to regain the rankings.
If you think that your website is hacked get in touch with us email@example.com
We will work with our development partners to get it resolved quickly.