Companies undertake market research either at the pre-launch of a product or a service or after a product has been in the market for sometime. It can be either be a secondary or desk research or a primary survey on field or phone and social media. It is followed by statistical analysis of the data that is collected. We offer both primary and secondary market research services to our clients.
1. Primary market research- We offer primary research for both B2B and B2C companies. Our research service include on field survey of the subject within defined parameters and followed by statistical analysis of the data collected. We offer primary onfield research services across India and phone based and social media based services globally.
Our inhouse research team works on data analysis by applying different statistical methods and tools to arrive at the stated objective of the projects.
- 2. Secondary Market Research Services- Our secondary or desk research services are driven by experienced professionals supported by young market research professionals. Our services in this segment include both B2B and B2C research companies covering quantitative and qualitative market research analysis. We have dedicated team members working on client projects covering finance, hotels, real estate, E-Commerce and other sectors. We work across geographies and industry segments analyzing information available in the public domain as well as industry databases as and when required by the clients. We analyze industry reports and create actionable market research reports which help clients to take important business decisions.
We are one of the few market intelligence companies that does deep analysis of data using statistical tools to generate insights that cannot be derived from regular analysis. We follow industry standard pricing and offer services which are benchmarked to global standards.
- 3. Business and Financial Research- Our business research services cover research on companies financials, business model, funding, valuations and other parameters as required by our clients. We access multiple resources in the public domain as well as subscribed data as and when required. Business research both quantitative and qualitative requires authenticity of data and this is what we specialize in. Our quality assurance team re-checks every data point to ensure that the data is from the right reference and represented correctly in the research. Apart from quantitative data we also focus very deeply on qualitative data to ensure that the right information is captured.
Our inhouse research team works on desk research for clients across sectors. We have access to industry leading databases and research reports and combined with our own research we create actionable market research reports which help clients to take important business decisions.